Elle is published on a monthly basis, I assume this is because it is a fairly thick magazine with around 200 pages of different segments in every issue. The circulation for Elle is just over 170,000, with the website's circulation at just under 7,000.
I feel it's clear to see that the target audience for this magazine is women, possibly particularly aimed for the ages about 17/18 to maybe 50/60. Elle is directed to people with a passion for lifestyle and fashion. There is definitely a repeated theme of feminine adverts and articles in this magazine that appeal to women. The pages in this magazine have a good balance of pictures and text which makes the reader more interacted to it than a magazine with lots of text.
There is only one image on the front cover that instantly draws your attention to it and pulls you in. By only having one image it gives the magazine a very high-end feeling to it. In the magazine there are a lot of features such as the celebrity interview, the fashion and beauty segments, travel as well as lifestyle and health parts all showing somewhat expensive prices and designer items. Through-out the magazine there are several different graphics and colours used, nothing to dramatic as it would throw off the whole sophisticated perception. I think Elle is in some ways familiar to Vogue or Bazaar with the classy and expensive look to it and keeping with minimal and simplistic graphics and fonts. This magazine addresses it's readers in a fairly sophisticated way but also slightly chatty so it seems more friendly.
There are a lot of adverts in Elle. There are 4 double-page spread adverts before you even get to the contents page when you open the front cover. I should think the prices for adverts is rather expensive as the majority of adverts are all designer brands such as Chanel, Dior, Prada, etc. The adverts are definitely aimed for women as they are all for designer clothes, designer make-up or designer accessories.
The models in this magazine relate to the audience in the sense that they are fashionable women. and because this is a high-end magazine, you don't expect to see a model of what people would call 'average' size, they're thin models you would see on a runway.
There isn't much on men in this magazine at all. The only time men are mentioned is if a woman has asked for advice in that segment of the magazine and because Elle is such a high-end magazine, there's not many other groups of people other than fashionable women that this magazine would appeal to. Celebrities are used as the main sell point for this magazine, especially famous women, women seen with power and are popular icons in the fame 'community' at the time. Because it's a women's magazine, there will always be a woman celebrity on the front cover every month with an inspiring and/or gossipy story to tell.
Any high-end type magazines, like Vogue or Bazaar, are in competition with Elle to be the best fashion magazine around. They all want to be the best selling fashion magazine because fashion and appearance is such a huge part of a women's life.
There is only one image on the front cover that instantly draws your attention to it and pulls you in. By only having one image it gives the magazine a very high-end feeling to it. In the magazine there are a lot of features such as the celebrity interview, the fashion and beauty segments, travel as well as lifestyle and health parts all showing somewhat expensive prices and designer items. Through-out the magazine there are several different graphics and colours used, nothing to dramatic as it would throw off the whole sophisticated perception. I think Elle is in some ways familiar to Vogue or Bazaar with the classy and expensive look to it and keeping with minimal and simplistic graphics and fonts. This magazine addresses it's readers in a fairly sophisticated way but also slightly chatty so it seems more friendly.
There are a lot of adverts in Elle. There are 4 double-page spread adverts before you even get to the contents page when you open the front cover. I should think the prices for adverts is rather expensive as the majority of adverts are all designer brands such as Chanel, Dior, Prada, etc. The adverts are definitely aimed for women as they are all for designer clothes, designer make-up or designer accessories.
The models in this magazine relate to the audience in the sense that they are fashionable women. and because this is a high-end magazine, you don't expect to see a model of what people would call 'average' size, they're thin models you would see on a runway.
There isn't much on men in this magazine at all. The only time men are mentioned is if a woman has asked for advice in that segment of the magazine and because Elle is such a high-end magazine, there's not many other groups of people other than fashionable women that this magazine would appeal to. Celebrities are used as the main sell point for this magazine, especially famous women, women seen with power and are popular icons in the fame 'community' at the time. Because it's a women's magazine, there will always be a woman celebrity on the front cover every month with an inspiring and/or gossipy story to tell.
Any high-end type magazines, like Vogue or Bazaar, are in competition with Elle to be the best fashion magazine around. They all want to be the best selling fashion magazine because fashion and appearance is such a huge part of a women's life.
this is beautiful
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